OnePlus Bets Big on Lounge Perks: Are Indian Customers Embracing the Trend?
OnePlus has ventured into a growing trend by offering complimentary airport lounge access with its OnePlus 13 series, a perk that’s becoming increasingly popular among Indian consumers. Following the footsteps of companies like Airtel and Vodafone, which have long integrated lounge access into their premium offerings, OnePlus is strategically leveraging this lifestyle benefit to appeal to a wider audience.
But the real question is: Are Indian customers drawn to such perks?
Why Lounge Access Matters to Indian Consumers
Airport lounges are no longer seen as an exclusive privilege for business travelers. Indian consumers, particularly the millennial and Gen Z segments, are now increasingly valuing premium experiences such as:
- Comfortable waiting areas.
- Complimentary food and beverages.
- Free Wi-Fi and charging stations.
- Escape from crowded terminals.
These factors resonate with a growing middle-class population that seeks value-added experiences, especially during travel. Companies offering perks like lounge access tap into this demand, making it a clever marketing strategy.
Is OnePlus Setting a Trend or Following One?
The move aligns with a broader trend set by companies like Airtel, Vodafone, and DreamFolks, which provide lounge access through premium memberships, apps, or credit cards. By integrating this benefit directly into its product offering, OnePlus ensures customers don’t have to rely on separate credit card tie-ups or memberships.
While it’s true that the concept isn’t entirely new, OnePlus brings a fresh perspective by associating this perk directly with their device purchase. It positions the company as more than a tech brand—emphasizing its role in enhancing the customer’s lifestyle.
How Indian Customers Are Responding
There’s no doubt that perks like complimentary lounge access hold strong appeal in India. Customers increasingly prioritize experiences over mere products, and a brand offering tangible benefits like lounge access creates an impression of added value.
In a competitive smartphone market where innovation is often incremental, such perks give brands like OnePlus a significant edge.
Final Thought by The Fin Cafe
Whether it’s setting a new trend or following one, OnePlus is tapping into a well-recognized strategy that resonates with the Indian audience. With increasing awareness and demand for premium experiences, these perks could become an essential factor in purchase decisions, creating a win-win situation for both the company and its customers.
Do you think such perks are enough to influence buying behavior, or is it just a short-term marketing trend?
